Through personal experience and observation of family and friends, we witnessed that most parents continue to buy toys for children who have far too many already. Those same parents then worry that their children will define themselves by their material goods and still not have a real appreciation for what they have or more importantly what others may lack. We believe the answer is within people’s heart, so we created a brand that enables kids to help other kids. This product line can empower people and make them feel good about purchasing for their children—one that will come with an additional benefit involving more than play.
The concept of combining the traditional play of dolls and books with innovative interactive technology is the driving force behind the website karitokids.com. The goal is to empower kids to help other kids while having fun themselves. The website creates a tangible way to involve purchasers in the charitable donation process so that they can at a young age recognize their role in changing the world.
Beginning with the first purchase, children will activate their donation by entering a unique code on the website and selecting one of four causes (growing up healthy, learning, habitat or livelihood) with specific projects where they can make a difference in the lives of children around the world. You will then be given the option of being updated via e-mail on the project’s progress.
All our products will have a similar activation process for donation selection. No matter the purchase, KidsGive™ donates a percentage of proceeds from the product to a children’s worldwide charity, Plan USA. Plan USA is a charity that began in 1937 and is dedicated to the well-being, rights and interests of the world’s children. Plan USA, along with its other affiliated organizations within Plan International, work in 65 countries throughout the world, a global reach that allows KidsGive to contribute to various projects around the world while still working with one non-profit. Plan USA will then provide information on each cause so that we can update the donor on the program’s progress. We felt it important to select only one non-denominational charity in order to make a significant charitable contribution rather than spreading the donations to various charities thereby having less of an ability to show significant impact.
Plan USA vision
Their vision is of a world in which all children realize their full potential in societies that respect people's rights and dignity.
Plan USA mission
They strive to achieve lasting improvements in the quality of life of deprived children in developing countries through a process that unites people across cultures and adds meaning and value to their lives by:
enabling deprived children, their families, and their communities to meet their basic needs and to increase their ability to participate in and benefit from their societies;
fostering relationships to increase understanding and unity among people of different cultures and countries;
promoting children's rights and the interests of the world's children.
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