The concept of combining traditional play patterns with innovative interactive technologies is the driving force behind the website, karitokids.com, which empowers kids to help other kids while having fun themselves.

Beginning with their first purchase, children will activate their donation by entering a unique code on the website and selecting one of four causes (growing up healthy, learning, habitat or livelihood) where they can make a difference in the lives of children around the world. Additionally , children will earn points by playing games on the website. These points, called “World Change,” will be converted into real donations that the kids can direct to their selected cause.